Are you making it difficult for your potential customers to buy from you?
Today’s buyers are overloaded―overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded “sales process.”
Continue reading “Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know”
Stop “Just Getting By” … Master The 80/20 Principle And Make More Money Without More Work.
When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY marketing problem.
Continue reading “80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More”
Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.
Continue reading “The Ultimate Sales Letter: Attract New Customers. Boost your Sales.”
Impossible Goals, Inevitable Successes
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth.
Continue reading “From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue”
A silent revolution in sales
In The Machine, Justin Roff-Marsh shows readers how to follow the intrepid executives on three continents who have implemented his ideas over the last 15 years, building ridiculously efficient sales functions–and market-dominating enterprises–as a consequence.
Continue reading “The Machine: A Radical Approach to the Design of the Sales Function”
Stories sell. Great SALES STORIES sell even more. “If you’re serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you.” — Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified. Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story – Craft a compelling and memorable narrative – Incorporate challenge, conflict, and resolution – Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
As phobias go, asking for money ranks right up there with public speaking. Yet if we hope to raise funds for a worthy cause, it’s critical. Author Jerold Panas understands the art of asking like no one in America. As a staff person, board member, and volunteer, he’s secured gifts ranging from $50 to $50 million. Panas has harnessed all of his knowledge and experience and produced what is the bestselling fundraising book of all time. This one-hour-to-read classic will embolden you, your board members, and volunteers to ask with skill, finesse, and tangible results. Companion book to Fundraising Realities Every Board Member Must Face, by David Lansdowne.
Sales training doesn’t develop sales champions. Managers do.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better – fast.
Continue reading “Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives”
Raise your hand if your company needs more new customers.
I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.
Continue reading “The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales”
If you put the insights in this book into motion, you will love what you do as a wellness advocate, and unquestionably you will become successful and significant. But the greatest payoff is this: You will be changed. You will discover that the path to financial freedom lies not in selling but in sharing, and that living your dream begins when you start helping other people live theirs. You will trade the mindset of a SELLfish™ for the lifestyle of a STARfish™—and for you and many, many others, that transformation will have an impact beyond anything you can imagine. The road to success is mapped out for you clearly in these pages. It’s no secret—not anymore. You’re about to discover • The vital link between action and purpose • How to “control the controllables” • How you can remove the pressure so that people love buying from you • The all-important Share Cycle™ and how to master its 10 indispensable steps • Proven, no-pressure ways to defuse customer challenges • And much more