Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results


“After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results.”—Jim Cusick, vice president of sales, SAP America, Inc.

“Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!”—Alan D. Rohrer, director of sales, Hewlett Packard

For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It’s commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer’s needs.

But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success.

How you sell has become more important than the product. With this hands-on guide, you will learn to:

Penetrate more accounts
Overcome customer skepticism
Establish more credibility sooner
Generate more return calls
Motivate different types of buyers
Develop more internal champions
Close more sales…faster
And much, much more

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